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Whiskas

Cats Lock - Saving the nation from cat-related keyboard disasters.

Campaign Recognition:

No one really knows why cats sit on keyboards, but we do know that when it does, your cat is probably about to ruin everything.

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So we created a simple download for Mac and Windows that allowed users to designate any button to immediately disable their keyboard, and stop any damage being done by their cat.

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We teamed up with an ex-Disney animator to bring our launch film to life, and gave away stickers on-pack that branded thousands of keyboards around the country. No cats were harmed in the making and downloading of Cats Lock.

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The Cats Lock application was developed natively for both the Windows and Mac platforms.

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Branded Cats Lock stickers were given out on-pack during the campaign, hi-jacking keyboards up and down the country.

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We also created a series of outdoor ads by taking online conversations and ruining them with 'cat-type'

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