V Zero Energy Drink
0% Sugar. 100% Mental.
When New Zealand's most popular energy drink released a zero sugar version, we launched it with a campaign that doubled-down on the one thing that was still left in the can - caffeinated mental energy.
From supernatural TV spots, to levitating shipping container activations, we showed the nation that this drink was 100% mental.
After launching the campaign with a TV spot and OOH, we invited the brand's Facebook fans to attempt to levitate a 30ft shipping container using only their minds.
And this 2-day activation was the result: