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V Zero Energy Drink

0% Sugar. 100% Mental.

When New Zealand's most popular energy drink released a zero sugar version, we launched it with a campaign that doubled-down on the one thing that was still left in the can - caffeinated mental energy.

From supernatural TV spots, to levitating shipping container activations, we showed the nation that this drink was 100% mental. 

After launching the campaign with a TV spot and OOH, we invited the brand's Facebook fans to attempt to levitate a 30ft shipping container using only their minds.

And this 2-day activation was the result: