Turning clickbait court cases into a lesson on Tuna sustainability in Animal Crossing.
In early 2021, a lawsuit against Subway blew up on the internet with allegations about the credentials of their tuna. A bizarre case that claimed there wasn't any tuna in their Tuna Subs.
But not only does Subway serve real tuna, but tuna that's caught the most sustainable way - using a Pole and Line.
So to set the internet straight, we went to the one place our audience had been fishing all 2020 - Animal Crossing. Where all tuna is caught the exact same way as Subway does, with a pole and line.
400+ HOURS OF FISHING
HUNDREDS OF TUNA SUBS
We created a character using the in-game customisation tools.
And used our character to be the face of our launch film, introducing the challenge on Twitter.