TradeMe has always been New Zealand's go to online marketplace for second-hand goods. It's our eBay.

But the majority of it's users were unaware that 40% of the stuff for sale on there is actually brand new products. TradeMe wanted to reposition themselves as an online store for new goods, without losing their roots in selling used stuff.

FINALIST - Axis 2014 (Outdoor)

Client: TradeMe / Role: Art Director / Tags: Outdoor, Print /