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Make it what you want.

Because they wont let you.

Campaign Recognition:

A vigilante Colonel, a Clown, and a King walk into a Subway commercial.

Sounds like a terrible joke, but this was how we launched Subway's new UK positioning - Make it What You Want. Because They Won't Let You.


We created this film to launch Subway's new and improved menu, and remind the UK that Subway literally has millions of more possible customisable menu items than the rest of those restaurant chains (yes, it's literally millions).

Directed by Michael Clowater |  DOP Steven Keith Roach

This was by far the most entertaining production event in my career so far.

BTS Photography by Marco Mori.