Subway - Make It What You Want

A vigilante Colonel, a Clown, and a King walk into a Subway commercial.

Sounds like a terrible joke, but this was how we launched Subway's new UK positioning of: Make it What You Want. Because They Wont Let You.

We needed a brave new way of talking about Subway's number one point of difference to it's UK competitors (the squillion's of possible customisationable options on offer), while launching a new and improved menu.

AdAge Editors Pick

Client: Subway / Role: Senior Creative /