JORDAN DALE
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    Currently Creative Director at Amplify in London   /   Originally from New Zealand.

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    Plant Based Beats

    The first plant-based grime track made with the sounds of plants and UK vegan grime artists.

    The UK has the world’s fastest growing vegan population. A generation who’s aware of their impact on the planet. And although 2021 saw further expansion of Subway’s plant-based menu, the brand’s true commitment to a plant-based future was not on the radar of this growing community.

     

    So on Earth Day 2021, Subway took the celebration of veganism into a completely new space - The UK Grime music scene. Subway created the first ever plant-based grime track. Made with low frequency sounds extracted from the plants on Subway’s plant-based menu.

     

    The track ‘Vegang’ was written by notorious vegan grime music artist P Money and produced by vegan producers Star.One.

    On #EarthDay 'Subway' was trending in the UK along with 'Vegan'

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    jordandale21@gmail.com

    © 2020 by Jordan Dale