Plant Based Beats
The first plant-based grime track made with the sounds of plants and UK vegan grime artists.
The UK has the world’s fastest growing vegan population. A generation who’s aware of their impact on the planet. And although 2021 saw further expansion of Subway’s plant-based menu, the brand’s true commitment to a plant-based future was not on the radar of this growing community.
So on Earth Day 2021, Subway took the celebration of veganism into a completely new space - The UK Grime music scene. Subway created the first ever plant-based grime track. Made with low frequency sounds extracted from the plants on Subway’s plant-based menu.
On #EarthDay 'Subway' was trending in the UK along with 'Vegan'