The #NeverSettleFilm - directed by the YouTube comments section
OnePlus is a smartphone brand like no other.
Since their first device, they've been designing their devices hand-in-hand with their community of users. So it only makes sense to make the launch video for their new device the exact same way - putting the launch video of the OnePlus 5T in the hands of their community.
This shoot was definitely one of those "lol is this really my job" moments.
Lovie Awards - GOLD (Internet Video - Experimental/Weird)
Lovie Awards - PEOPLE'S CHOICE AWARD (Internet Video - Experimental/Weird)
One Show - SHORTLIST (Branded Entertainment)
New York Festivals - SHORTLIST (Best Use of YouTube)