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OnePlus

The #NeverSettleFilm - directed by the YouTube comments section

Campaign Recognition:

OnePlus is a smartphone brand like no other.

 

Since their first device, they've been designing their devices hand-in-hand with their community of users. So it only makes sense to make the launch video for their new device the exact same way - putting the launch video of the OnePlus 5T in the hands of their community.

This shoot was definitely one of those "lol is this really my job" moments.

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Lovie Awards - GOLD (Internet Video - Experimental/Weird)

Lovie Awards - PEOPLE'S CHOICE AWARD (Internet Video - Experimental/Weird)

One Show - SHORTLIST (Branded Entertainment)

New York Festivals - SHORTLIST (Best Use of YouTube)