The official drink of unofficial sport
When friends get together, the most inane thing can turn into a competition. So we put Fresh-Up at the centre of this, when we found two real mates with one real rivalry and let them battle it out on live TV.
In the build-up to the event, we launched a six-part content series following the guys’ preparation for the event. We also created outdoor posters, set up press conferences, radio interviews, TV promos. The event got so much hype that even local bookmakers got involved.
In the end, we created a brand film that lived beyond the screen, and had a much bigger story behind it. And we got to hold a live sporting event broadcast to the whole country - a bit of a career highlight.
AdStars - BRONZE (Promotion)
NZ AXIS Awards - BRONZE (Film & Video)