Results Don't Lie
If you were to believe the results of every entry in an advertising award show, then everything ever created is incredibly effective. But the truth is, shock horror, they’re not.
So we proved it with a call for entries campaign for the Effies – The only global advertising show based purely on results. The country's top ECDs and CEOs were interviewed about their most 'successful' campaigns. Only, the interviewer was a police-trained polygraph examiner and all subjects were hooked up to a polygraph machine
Clios - BRONZE (Integrated, Engagement)
Cannes Lions - SHORTLIST x 5 (Promo & Activation, Direct, Design)
Webbys - FINALIST (Banner Campaigns)