Fresh Up - The Official Drink of Unofficial Sport

For decades Fresh-up made TV ads featuring rivalling mates, but they were always scripted and acted.

So we took that history, and used it to create a new brand campaign. But instead of making a scripted 45 second brand TVC, we made a 45 minute live sporting broadcast with two real mates with one real rivalry.

After months of hype from radio/TV interviews, press conferences, street posters, and a 6-part content series, these two lads battled it out in a sold out arena on one of New Zealand's biggest live sport channels.

Client: Fresh Up / Role: Creative /